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Unbelievable Coach

Doug Wick

Change That Sticks

Change how leaders think and perform

So results follow.

What 30+ Years with Leaders Taught Me About Performance

For more than three decades,
I’ve worked with business leaders to improve strategy, execution, and growth.
I’ve seen strong plans fail.
I’ve seen capable leaders struggle.
I’ve seen organizations repeat the same problems—despite knowing better.
What I came to understand is this:
The issue isn’t strategy alone.
It’s the patterns driving how leaders and teams think, feel, and act under pressure.

Experience & Credentials

Doug brings over 30 years of experience working with business leaders across strategy, execution, and organizational performance.

Background includes:

Certified Neuro Change Solutions Coach (2025-Present)
Certified Scaling Up (Rockefeller Habits) Coach (2008-Present)
Certified Metronomics Coach (2020-2023)
Senior E-Myth Consultant (1998-2008)

Doug began his career in broadcasting-progressing from announcer to sales, sales management, general manager, and ultimately part-owner of WOFM-FM in Wausau, Wisconsin.

What ultimately shaped this work isn’t credentials – it’s understanding how leaders and teams actually perform under pressure.

Why This Work Is Different

Most leadership development focuses on:

Strategy
Skills
Behavior

Behavior doesn’t change unless the underlying patterns change.

As a Certified Neuro Change Solutions Coach, I work with leaders to:

Identify stress-driven patterns
Interrupt automatic reactions
Recondition emotional responses
Align thinking, behavior, and results

This isn’t motivational.

It’s neurological.

Where This Became Real

In 2012, I was diagnosed with Acute Myeloid Leukemia.

I was given less than a 3% chance of survival.

This changed how I thought about everything.

But it wasn’t enough.

I had to change something deeper.

How I was thinking.
How I was feeling.
How I was responding to what was happening.

Because under pressure, patterns take over.

And if those patterns don’t change, neither do the out-
comes.

When I entered the hospital, I read Breaking the Habit of Being Yourself by Dr. Joe Dispenza and began applying the principles.

It changed everything.

Through that process — discipline, belief, and faith — experienced what real change looks like.

Not just how I approached my health —
but how I understand leadership, performance, and last- ing transformation.

Today, I bring those same principles into organizations – helping leaders break the patterns that limit perfor- mance and create results that stick.

Featured Conversation

In this conversation with Joan Herrmann (Change Your Attitude, Change Your Life), Doug shares how a life-threatening diagnosis reshaped his understanding of performance—and what it really takes to change results.

What I Do Today

I work with leaders and leadership teams to:

Improve clarity under pressure

Reduce reactive decision-making

Strengthen alignment across teams

Shift culture through changed behavior

This work is delivered through structured Neuro Change Solutions training-designed to create real, lasting change across an organization. This is how change moves from awareness… to behavior… to culture.

Create a culture that operates with clarity, accountability, alignment, and consistent performance under pressure.

Beyond the Work

I’m a lifelong student of business, history, personal
development, and performance.
I value time with my family-my three sons, Dan, Josh, and
Noah-and my granddaughters, Sophie and Aurelia.
I enjoy great conversations, good meals, sports, and music.
But what drives me most is this:
Watching people realize they’re not stuck.
That the patterns they’ve been repeating-personally or professionally-can actually change.
And when they do…
Everything else follows.
Real growth requires getting comfortable being
uncomfortable-breaking the patterns that limit performance, and staying with that discomfort long enough
to become someone new.